
Scaling The Brand To 7 Figures | Revenue Generate 3,571,695$|
Upon conducting a thorough audit of the account, several critical issues came to light. Firstly, among the 51 ASINs, only a handful had been properly optimized, leading to a significant dip in conversion rates. Secondly, the campaign structure was poorly organized. Thirdly, numerous products were not indexed for their main keywords. To address these challenges, we took a strategic approach. We began by analyzing the business report to pinpoint the top-performing ASINs. Next, we focused on optimizing the top products, responsible for 70% of sales. We also identified and bridged PPC gaps to ensure profitability even with aggressive campaigns. Furthermore, we explored opportunities for cross-channel traffic, such as leveraging Google Ads and Pinterest, to enhance brand visibility and drive growth. Our efforts have resulted in a transformative impact on the client's Amazon presence.
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